:root {
  --navy: #1a2e4a;
  --navy-deep: #142339;
  --red: #c1272d;
  --red-deep: #a01f24;
  --cream: #f4efe3;
  --cream-soft: #faf6ec;
  --ink: #1f2733;
  --muted: #5a6473;
  --line: #e2dccd;
  --white: #ffffff;

  --font-display: 'Cabinet Grotesk', 'Georgia', serif;
  --font-body: 'General Sans', 'Inter', system-ui, sans-serif;

  --maxw: 1140px;
  --radius: 14px;
  --shadow: 0 18px 48px -24px rgba(26, 46, 74, 0.45);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--cream-soft);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

.container { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 clamp(1.25rem, 4vw, 2.5rem); }

.skip-link {
  position: absolute; left: -999px; top: 0;
  background: var(--navy); color: #fff; padding: .6rem 1rem; z-index: 100;
}
.skip-link:focus { left: 1rem; top: 1rem; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  font-family: var(--font-body); font-weight: 600; font-size: .98rem;
  padding: .8rem 1.5rem; border-radius: 999px; border: 2px solid transparent;
  cursor: pointer; transition: transform .18s ease, background .18s ease, color .18s ease, box-shadow .18s ease;
  white-space: nowrap;
}
.btn--primary { background: var(--red); color: #fff; }
.btn--primary:hover { background: var(--red-deep); transform: translateY(-2px); box-shadow: 0 12px 24px -12px rgba(193,39,45,.6); }
.btn--ghost { background: transparent; color: var(--navy); border-color: var(--navy); }
.btn--ghost:hover { background: var(--navy); color: #fff; transform: translateY(-2px); }
.btn--lg { font-size: 1.05rem; padding: 1rem 2.2rem; }

/* ---------- Header ---------- */
.header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(250, 246, 236, 0.88);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.header__inner { display: flex; align-items: center; gap: 1.5rem; height: 72px; }
.brand { display: flex; align-items: center; gap: .6rem; flex-shrink: 0; }
.brand__logo { width: 40px; height: 40px; border-radius: 8px; object-fit: cover; }
.brand__name { font-family: var(--font-display); font-weight: 800; font-size: 1.2rem; color: var(--navy); letter-spacing: -.01em; }
.nav { display: flex; gap: 1.6rem; margin-left: auto; }
.nav a { font-size: .92rem; font-weight: 500; color: var(--navy); opacity: .82; transition: opacity .15s; }
.nav a:hover { opacity: 1; }
.header__cta { margin-left: 1.4rem; }

/* ---------- Hero ---------- */
.hero { background: linear-gradient(160deg, var(--cream-soft) 0%, var(--cream) 100%); padding: clamp(3.5rem, 8vw, 6rem) 0; }
.hero__inner { display: grid; grid-template-columns: 1.25fr .75fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.eyebrow { font-size: .82rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--red); margin-bottom: 1rem; }
.eyebrow--light { color: #f0b8ba; }
.hero h1 {
  font-family: var(--font-display); font-weight: 800; color: var(--navy);
  font-size: clamp(2.1rem, 5vw, 3.4rem); line-height: 1.07; letter-spacing: -.02em;
  margin-bottom: 1.25rem;
}
.hero__lede { font-size: clamp(1.05rem, 1.6vw, 1.2rem); color: var(--muted); max-width: 36ch; margin-bottom: 2rem; }
.hero__actions { display: flex; flex-wrap: wrap; gap: .9rem; margin-bottom: 2.5rem; }
.hero__proof { display: flex; flex-wrap: wrap; gap: 2rem; list-style: none; border-top: 1px solid var(--line); padding-top: 1.5rem; }
.hero__proof li { font-size: .95rem; color: var(--muted); }
.hero__proof strong { display: block; font-family: var(--font-display); font-size: 1.7rem; color: var(--navy); font-weight: 800; line-height: 1; margin-bottom: .25rem; }

.hero__art { display: flex; justify-content: center; }
.hero__badge {
  width: clamp(220px, 26vw, 320px); aspect-ratio: 1; border-radius: 28px;
  background: var(--cream); border: 1px solid var(--line);
  box-shadow: var(--shadow); display: grid; place-items: center; padding: 2rem;
}
.hero__badge img { border-radius: 18px; }

/* ---------- Value strip ---------- */
.strip { background: var(--navy); color: #fff; }
.strip__inner { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2.5rem; padding: clamp(2.5rem, 5vw, 3.5rem) 0; }
.strip__num { font-family: var(--font-display); font-size: 1.25rem; font-weight: 700; margin-bottom: .5rem; color: #fff; }
.strip__item p { color: #c4cedd; font-size: .98rem; }

/* ---------- Sections ---------- */
.section { padding: clamp(3.5rem, 8vw, 6rem) 0; }
.section--navy { background: var(--navy); color: #fff; }
.section--cream { background: var(--cream); }
.section__head { max-width: 60ch; margin: 0 auto clamp(2.5rem, 5vw, 3.5rem); text-align: center; }
.section h2 {
  font-family: var(--font-display); font-weight: 800; color: var(--navy);
  font-size: clamp(1.7rem, 3.5vw, 2.5rem); line-height: 1.12; letter-spacing: -.02em;
}
.section--navy h2, .section--navy h3 { color: #fff; }
.section__lede { color: var(--muted); font-size: 1.08rem; margin-top: 1rem; }
.section--navy .section__lede { color: #c4cedd; }

.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.grid-2--reverse .prose { order: 2; }

.prose h2 { margin-bottom: 1.1rem; }
.prose p { color: var(--muted); margin-bottom: 1.1rem; max-width: 46ch; }
.prose .btn { margin-top: .5rem; }

/* ---------- Media blocks ---------- */
.media-block__frame {
  background: var(--navy); color: #fff; border-radius: var(--radius);
  padding: clamp(2rem, 4vw, 3rem); box-shadow: var(--shadow); min-height: 280px;
  display: flex; flex-direction: column; justify-content: center;
}
.media-block__frame--cream { background: var(--cream); color: var(--ink); border: 1px solid var(--line); }
.media-block__tag { display: inline-block; align-self: flex-start; font-size: .78rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: #f0b8ba; margin-bottom: 1rem; }
.media-block__tag--red { color: var(--red); }
.media-block__title { font-family: var(--font-display); font-size: 1.55rem; font-weight: 700; line-height: 1.2; margin-bottom: .8rem; }
.media-block__sub { color: #c4cedd; }

/* ---------- Cards ---------- */
.cards-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem; }
.card { background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.14); border-radius: var(--radius); padding: 1.8rem; transition: transform .2s ease, background .2s ease; }
.card:hover { transform: translateY(-4px); background: rgba(255,255,255,0.1); }
.card h3 { font-family: var(--font-display); font-size: 1.18rem; font-weight: 700; margin-bottom: .6rem; }
.card p { color: #c4cedd; font-size: .96rem; }

/* ---------- Lists ---------- */
.check-list, .idea-list { list-style: none; display: grid; gap: .8rem; }
.check-list li, .idea-list li { position: relative; padding-left: 2rem; font-size: 1rem; }
.check-list li::before {
  content: ""; position: absolute; left: 0; top: .15rem;
  width: 1.2rem; height: 1.2rem; border-radius: 50%;
  background: var(--red); 
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
  mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='white' d='M9 16.2 4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4z'/%3E%3C/svg%3E") center/contain no-repeat;
}
.idea-list li::before {
  content: ""; position: absolute; left: 0; top: .55rem; width: .55rem; height: .55rem; border-radius: 50%; background: var(--red);
}

/* ---------- Topic grid ---------- */
.topic-grid { list-style: none; display: grid; grid-template-columns: repeat(2, 1fr); gap: .9rem; counter-reset: none; }
.topic-grid li {
  display: flex; align-items: center; gap: 1rem; background: var(--white);
  border: 1px solid var(--line); border-radius: 10px; padding: 1rem 1.25rem;
  font-weight: 500; font-size: 1rem; color: var(--navy); transition: border-color .15s, transform .15s;
}
.topic-grid li:hover { border-color: var(--red); transform: translateX(4px); }
.topic-grid__num { font-family: var(--font-display); font-weight: 800; color: var(--red); font-size: 1.1rem; flex-shrink: 0; }

/* ---------- CTA ---------- */
.cta { background: linear-gradient(150deg, var(--red) 0%, var(--red-deep) 100%); color: #fff; padding: clamp(4rem, 8vw, 6rem) 0; }
.cta__inner { max-width: 60ch; margin: 0 auto; text-align: center; }
.cta h2 { font-family: var(--font-display); font-weight: 800; font-size: clamp(1.9rem, 4vw, 2.8rem); line-height: 1.1; margin-bottom: 1.2rem; }
.cta p { font-size: 1.1rem; color: #ffe4e5; margin-bottom: 2rem; }
.cta .btn--primary { background: #fff; color: var(--red-deep); }
.cta .btn--primary:hover { background: var(--navy); color: #fff; }
.cta__note { font-size: .9rem; color: #ffd0d2; margin-top: 1.8rem; margin-bottom: 0; }

/* ---------- Footer ---------- */
.footer { background: var(--navy-deep); color: #fff; padding: clamp(2.5rem, 5vw, 3.5rem) 0 1.5rem; }
.footer__inner { display: flex; flex-wrap: wrap; gap: 2rem; justify-content: space-between; align-items: center; padding-bottom: 2rem; border-bottom: 1px solid rgba(255,255,255,0.12); }
.footer__brand { display: flex; align-items: center; gap: 1rem; }
.footer__logo { width: 48px; height: 48px; border-radius: 10px; }
.footer__name { font-family: var(--font-display); font-weight: 800; font-size: 1.2rem; }
.footer__tag { color: #9aa7bb; font-size: .92rem; max-width: 34ch; }
.footer__nav { display: flex; gap: 1.6rem; flex-wrap: wrap; }
.footer__nav a { color: #c4cedd; font-size: .92rem; }
.footer__nav a:hover { color: #fff; }
.footer__legal { padding-top: 1.5rem; }
.footer__legal p { color: #7d8aa0; font-size: .85rem; }

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .nav { display: none; }
  .hero__inner { grid-template-columns: 1fr; }
  .hero__art { order: -1; }
  .hero__badge { width: 180px; }
  .strip__inner { grid-template-columns: 1fr; gap: 1.5rem; }
  .grid-2, .grid-2--reverse { grid-template-columns: 1fr; }
  .grid-2--reverse .prose { order: 0; }
  .cards-3 { grid-template-columns: 1fr; }
  .topic-grid { grid-template-columns: 1fr; }
}
@media (max-width: 540px) {
  .header__cta { display: none; }
  .hero__proof { gap: 1.25rem; }
  .hero__actions .btn { width: 100%; }
}